- Forget about SEO (for a second)
Think about your own experience as a user of a website
- Build Allies
- Utilise SEO tools and Plugins
Rank Math, Search Console, Majestic SEO, Rank Tracker
- Interlink your pages
Just like Wikipedia. Let’s assume I wanted to rank for ‘SEO Halifax‘, then I would include multiple internal links throughout my website, in order to draw Google’s attention to the page I want them to relate with that keyword.
- Become a trustworthy authority
Topical content that’s useful, informative, and extensive! Link your social media profiles up, create a buzz around you about your business
- Revisit your content (and re-write it yourself!)
It’s easy to check how many times your targeted keywords are – ctrl F, then type keyword
Try to do as much of your website content in-house!