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    Frequently Asked Questions

    General FAQs

    What are the Costs?
    Prices start from as little as £550 per month, however the cost of our services depends on various factors, including your industry and business growth targets. We offer flexible services based on your needs, which is reflected in the cost.

    Is your service suitable for all businesses?
    No, our services are primarily tailored towards local and national service providers seeking to generate business. We may be able to help eCommerce businesses, although this is considered on a case-by-case basis.

    Where are you Located?
    Our office is in Halifax, West Yorkshire.

    How do I get started?
    Contact us today by phone or email to get started!

    Can I Cancel at Any Time?
    Yes, we offer flexible contracts that allow you to cancel at any time. We never tie down our clients to excessively long or misleading contracts.

    How Do I Contact You?
    You contact us by phone or email from our contact page.



    What is SEO, and why is it important for my website?
    SEO stands for Search Engine Optimisation, which is the process of optimising a website to improve its visibility and rankings on search engine result pages (SERPs). It’s important for your website because higher visibility on search engines leads to increased website traffic, more leads, and more conversions.

    How long does it take to see results from SEO efforts?
    SEO is a long-term strategy, and it can take several months to see significant results. The timeline can vary depending on the competitiveness of your industry and the effectiveness of your SEO efforts.

    How Much Does it Cost?
    Our SEO services start at just £350 per month for Local campaigns and £750 per month for National, although we provide custom quotations for each client. Factors that may affect pricing include the competitiveness of the industry you are in, current Google rankings, search volume of the keywords looking to be targeted, state of your website design and structure, etc.

    Can I do SEO myself, or do I need to hire a professional?
    You can do SEO yourself, but it can be a complex and time-consuming process, and their are a multitude of mistakes that can be made to hinder the progress of a website within Googles Organic listings. Hiring a professional can help ensure that your SEO endeavours are productive and streamlined.

    Can You Guarantee SEO Results?
    Although we’re confident that we can enhance your SEO, various factors can impact your website’s ranking even after optimisation. For instance, if you’re operating in a highly competitive market, there’s no assurance of achieving top rankings in Google. As a result, we maintain transparency by informing you of the likelihood of meeting your SEO objectives.

    What are some common on-page SEO techniques I can use to improve my website’s rankings?
    Common on-page SEO techniques include optimising page titles, meta descriptions, header tags, content quality and relevance, keyword research and optimisation, URL structure, and internal linking.

    What are some effective off-page SEO strategies for improving my website’s visibility?
    Effective off-page SEO strategies include building high-quality backlinks, social media marketing, guest blogging, influencer marketing, and directory listings.

    How can I measure the success of my SEO efforts?
    You can measure the success of your SEO efforts by monitoring website traffic, rankings on search engine result pages, conversion rates, and engagement metrics such as bounce rate, time on page, and click-through rates.

    What are some SEO best practices to avoid penalties or negative impact on my website’s rankings?
    SEO best practices include creating high-quality, relevant content, avoiding keyword stuffing, building high-quality backlinks, avoiding duplicate content, optimising for mobile devices, and following search engine guidelines and best practices.

    Google Ads FAQs

    What is Google Ads, and how can it benefit my business?
    Google Ads is a pay-per-click advertising platform that allows businesses to place ads on Google’s search engine results pages and other websites in Google’s advertising network. It can benefit your business by increasing brand awareness, driving website traffic, and generating leads and sales.

    How does Google Ads work?
    Google Ads works by allowing businesses to bid on specific keywords and target specific audiences for their ads. When users search for those keywords or fit the target audience, the ads are shown to them, and businesses pay when users click on the ads.

    How Much Does Your Service Cost?
    We offer custom quotes for our Google Ads Agency services based on the unique requirements of our clients. Campaign setup rates begin at £550 per month.

    What are the different types of Google Ads campaigns?
    The different types of Google Ads campaigns include Search campaigns, Display campaigns, Video campaigns, Shopping campaigns, and App campaigns. However, we specialise in text ads only, as we have found these to be the most effective.

    How much does it cost to advertise on Google Ads?
    The cost of advertising on Google Ads can vary widely depending on the competitiveness of the keywords, the quality of the ads, CTR (click-through-rate), CPC (cost-per-click), to name but a few. It’s generally recommended to start with a small budget and adjust as needed.

    What are some best practices for creating effective Google Ads campaigns?
    Some best practices for creating effective Google Ads campaigns include targeting the right audience, using relevant keywords, writing compelling ad copy, and testing and refining campaigns over time.

    How can I measure the success of my Google Ads campaigns?
    You can measure the success of your Google Ads campaigns by monitoring metrics such as click-through rates, conversion rates, and return on ad spend (ROAS).

    How do I choose the right keywords for my Google Ads campaigns?
    Choosing the right keywords for your Google Ads campaigns involves research and analysis to determine which keywords are relevant to your business and likely to attract the right audience. We include full keyword research within our service.

    What are some common mistakes to avoid when using Google Ads?
    Common mistakes to avoid when using Google Ads include targeting the wrong audience, using irrelevant keywords, not testing ads, and not tracking metrics effectively.

    Can’t I just set up a campaign by myself?
    Yes, anyone can set up a Google Ads account and create their own campaign – However, effectively utilising Google Ads necessitates significant knowledge and experience. Even those who are familiar with PPC advertising must commit a considerable amount of time and resources to plan, launch, and manage campaigns effectively. Additionally, since Google Ads is a paid advertising platform, you may risk losing a significant amount of money if you lack expertise in this area. With over 20 years of experience in working with Google Ads, we have a comprehensive understanding of what it takes to develop and manage successful campaigns.

    Conversion Rate Optimisation FAQS

    What is Conversion Rate Optimisation (CRO)?
    Conversion rate optimisation (CRO) is the process of improving specific aspects of a website to increase the rate of desired user actions, such as a call, a website submission or completing a sale.

    Why is CRO important?
    CRO is crucial because it allows you to gain more value from your website visitors. While generating traffic is great, a poorly designed website may lack trust and functionality, leading to fewer conversions and lost sales. For example, Business One and Business Two spent the same amount on PPC and had the same traffic volume. However, Business Two’s focus on CRO resulted in 150 leads (15% conversion rate) compared to Business One’s 50 leads (5% conversion rate) – highlighting the value of successful CRO strategies.

    How do you optimise conversion rates?
    Our CRO process focuses on trust, usability, and simplicity. We customise our approach based on the unique objectives of our clients.

    What are the key factors that influence conversion rate?
    Many elements impact your website conversion rate, such as page load times, responsiveness, user interface (UI) and user experience (UX), website content, SEO, customer service, and more.

    What is the cost?
    Our CRO service is included for free with all our SEO and Google Ads services!

    How long will it take to see results?
    Results depend on the amount of traffic your website receives. If your site is currently receiving traffic, you can expect immediate results after making the recommended changes to optimise your conversion rate.