SEO stands for Search Engine Optimisation. It’s the process of improving your website and online presence to increase visibility within Google’s organic search results.

Greater visibility can put your business in front of potential customers when they’re actively searching for the products or services you provide, helping generate relevant traffic, enquiries and sales.

SEO is a long-term strategy and it can take several months to see significant improvements. Timescales vary depending on your starting position, competition, website quality, existing authority and the searches you’re targeting.

Our SEO services start at £350 per month for local campaigns and £750 per month for national campaigns, although every client receives a tailored quotation.

Pricing can be influenced by your industry, competition, current Google rankings, search demand and the condition and structure of your website.

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Yes. However, SEO can be complex and time-consuming, and poorly implemented changes can sometimes hinder rather than improve organic performance.

An experienced SEO professional can help prioritise the work most likely to make a difference and avoid unnecessary mistakes.

No reputable SEO company can guarantee specific Google rankings. We can improve the factors within our control and build a strategy designed to increase your chances of stronger organic visibility, but rankings are affected by competition, Google’s systems and numerous other factors.

We’ll always be transparent about the opportunity and how realistic we believe your objectives are.

On-page SEO can include improving page titles, meta descriptions, headings, content, keyword targeting, URLs, internal linking and topical relevance.

The objective isn’t simply to add keywords. It’s to create useful, relevant pages that properly satisfy the searcher’s intent.

Off-page SEO covers signals beyond your own website that can contribute to its authority, reputation and search visibility.

This can include relevant backlinks, business citations, digital PR, brand mentions and genuine relationships with other relevant websites and organisations.

Rankings and organic traffic are useful indicators, but they aren’t the whole story. We also consider search visibility, relevant traffic, enquiries, conversion performance and whether SEO is contributing to genuine business opportunities.

Avoid shortcuts such as keyword stuffing, low-quality or irrelevant backlinks, duplicated content and mass-produced pages offering little genuine value.

Our approach focuses on useful content, strong technical foundations, genuine authority and sustainable search visibility.

Google Ads is Google’s paid advertising platform. Search campaigns allow your business to appear prominently when potential customers search Google for relevant products or services.

Used effectively, it can generate targeted website traffic, enquiries and sales from people with immediate search intent.

Businesses target relevant keywords and searches, create adverts and set budgets and bids. Google then determines which eligible adverts appear when relevant searches take place.

With pay-per-click advertising, you generally pay when somebody clicks your advert.

We provide custom quotations based on the requirements of each client and campaign. Management rates begin at £550 per month.

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Google Ads offers several campaign types, including Search, Display, Video, Shopping and App campaigns.

At Talk Sense, we specialise in search advertising, using text-based adverts to target people actively searching Google for relevant products and services.

There is no single standard cost. The amount required depends on keyword competition, cost per click, search volume, location, campaign objectives and the market you’re operating in.

More importantly, we look at whether the campaign can generate commercially worthwhile enquiries at an acceptable cost.

Effective campaigns require the right keyword targeting, relevant ad copy, sensible bidding, accurate conversion tracking, strong landing pages and continual optimisation based on performance.

Useful metrics include click-through rate, cost per click, conversion rate, cost per conversion and return on ad spend.

Ultimately, the most important question is whether the campaign is producing useful enquiries, customers and commercial value.

Keyword selection involves understanding what potential customers search for, the intent behind those searches, expected costs, search volumes and how commercially relevant each term is.

Full keyword research is included within our Google Ads service.

Common mistakes include targeting irrelevant searches, poor keyword selection, weak ad copy, inadequate negative keywords, ineffective landing pages and failing to track conversions properly.

Yes. Anyone can create a Google Ads account and launch a campaign.

The challenge is running it efficiently. Effective paid search requires research, campaign structure, conversion tracking, continual optimisation and experience interpreting the data.

Because you’re paying for traffic, mistakes can become expensive quickly. Talk Sense brings more than 20 years of Google Ads experience to planning and managing campaigns.

Conversion Rate Optimisation, or CRO, is the process of improving a website to increase the percentage of visitors who complete a desired action.

Depending on your business, that might mean making a phone call, completing an enquiry form, requesting a quotation or making a purchase.

Generating more traffic isn’t always the most efficient way to generate more business. Sometimes the bigger opportunity is improving what happens to the visitors you already have.

For example, two websites could each receive 1,000 visitors. At a 5% conversion rate, one generates 50 conversions. At 15%, the other generates 150 from exactly the same amount of traffic.

That’s why CRO can make your existing SEO and Google Ads traffic significantly more valuable.

Our CRO approach focuses on areas such as trust, usability, simplicity, messaging and making the next action clear to the visitor.

Recommendations are based around your website, customers and objectives rather than applying the same checklist to every business.

Conversion rates can be affected by page speed, mobile usability, user interface, user experience, website content, calls to action, trust signals, traffic quality and the overall customer journey.

Our actionable Conversion Rate Optimisation advice is included free with our SEO and Google Ads services.

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This depends heavily on how much traffic your website receives and what changes are being made.

Some improvements can affect visitor behaviour immediately after implementation. However, enough traffic and conversion data is normally required before the true impact of a change can be properly assessed.