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    SEO Checklist 2023


    The Groundwork

    • Domain age plays a huge part in SEO – New domains are not yet established enough to outrank established competitors. Let your domain mature for 2-3 years before starting an aggressive SEO campaign
    • Keyword Research is the bread and butter for an effective SEO Marketing strategy
    • Add Meta Data such as title tags and meta description (on every page)
    • Use H1 Tags (One per page)
    • Sprinkle the main keyword across the content, but only where it makes sense (Keyword stuffing is frowned upon by Google)


    The Essentials

    • Install plugins that help you manage your on-page SEO and redirects. Example: Rank Math SEO, All In One SEO, and Yoast SEO
    • Keep your URLs short and simple
    • Create a Sitemap (XML and HTML) to help search engines navigate through your site
    • Create a Robots.txt to tell search engines which URLs they should crawl/not crawl
    • Add alt tags and include keyword variations
    • Add Breadcrumbs for better site hierarchy
    • Install a SSL certificate and ensure all 301 redirects are in place
    • Check Google Search Console to see which URLs are indexed. Alternatively, type in Google to see how many pages and posts are available in search results
    • Make use of long-tail keywords for faster rankings. Also, create a list of long-tail keywords that are topically relevant to one another, so you can create a content cluster
    • Check for any spelling errors


    Technical SEO

    • Ensure the website loads within 3 seconds
    • Use the Google Developer tool to check that your website is mobile responsive
    • Analyse your competitors to plan your next steps
    • Analyse your content – Does it satisfy user intent? Is it helpful and easy to read? Are you covering enough information to become an authority figure in your field and outrank your competitors?
    • Make use of images, videos, infographics, tables, etc – Your reader should find your content easy to digest
    • Interlink your pages to increase topical relevance – Create clickable text using keywords relevant to the content you are linking out to
    • Add outbound links to external sources as it will help you support facts
    • Set up Google Search Console and Google Analytics to easily see which areas you can improve
    • Embed Google Maps on the contact page (Very powerful for local service businesses)
    • Ensure category pages are structured correctly
    • Fix any broken links or code
    • Add Suggested Search Results and “Ask A Question” at the bottom of the website
    • Insert table of contents in every blog post


    Authority Boosters

    • Add important pages – T&C’s, FAQ’s, Size Guide, Modern Slavery, About Us, Product Declaration, Cookies, Careers, Ingredients, Case Studies
    • Set up Google My Business (Formally Google Places)
    • Reach out to your clients and ask for honest Google reviews
    • Add Schema Mark-up such as Local Business, Job Listing, Video Page, FAQ, How To, etc
    • Create link-worthy content or reach out to your contacts to arrange a link swap
    • Order a press release & distribute it to news websites.


    Off-Page SEO

    • Ensure all Off-page links are correct – Check your address, telephone number & URL being used to link back to you
    • Backlinks are seen as “votes” to your website; they tell Google your content is useful and trustworthy. Be careful, though! Avoid toxic links like PBNs and Blog Comment Spam. Use a tool like Semrush to analyse your competitors and replicate the type of backlinks they have
    • Make your backlink profile look natural – Do not blast 1000s of links all in one go! Start with foundation links such as social profiles and press releases, then start building more powerful links. Don’t forget to diversify your anchor text!


    Accessibility Checks

    • Ensure your website is accessible by those who are deaf, visually impaired, or blind – add screen view and font size adjustment
    • Implement keyboard accessibility – Create keyboard shortcuts for both Windows and Apple computers