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    Are you a new advertiser looking to kickstart your online advertising campaign without breaking the bank? Good news! Google Ads offers a fantastic opportunity for new users to claim a free £400 credit by simply spending £400 in ad spend within the first 60 days of setting up their account. This guide will walk you through the process step by step.

    Step 1: Sign Up for a Google Ads Account

    1. Visit the Google Ads Website:
    2. Click on “Start Now”:
      • Look for the “Start Now” button on the homepage and click on it to begin the account creation process.
    3. Enter Your Business Information:
      • Fill in the required fields with accurate information about your business, including your website and business category.
    4. Create Your First Campaign:
      • Follow the prompts to create your first advertising campaign. You can customise your target audience, budget, and ad content.

    Step 2: Set Up Billing Information

    1. Navigate to Billing Settings:
      • Once your campaign is set up, go to the billing settings. This is usually found in the account settings or billing section.
    2. Enter Payment Information:
      • Provide the necessary payment details. Google Ads typically accepts credit cards, debit cards, and other payment methods.
    3. Set Up Automatic Payments:
      • Choose whether you want automatic payments or manual payments. Automatic payments can help you stay active without interruption.

    Step 3: Spend £400 within 60 Days

    1. Monitor Your Ad Spend:
      • Keep an eye on your ad spend through the Google Ads dashboard. This information is readily available, allowing you to track your progress.
    2. Optimise Your Campaign:
      • Use the initial period to optimise your campaign for better results. Adjust targeting, keywords, and ad content based on performance.
    3. Reach the £400 Threshold:
      • Ensure that you reach a total ad spend of £400 within the first 60 days to qualify for the free credit.

    Step 4: Claim Your Free £400 Credit

    1. Check for Eligibility:
      • Confirm that you have met the criteria for the free credit. This typically includes spending £400 within the specified timeframe.
    2. Navigate to Promotions:
      • Go to the promotions or billing section of your Google Ads account to find details about available credits.
    3. Claim Your Credit:
      • If eligible, follow the prompts to claim your £400 credit. This can often be applied automatically or through a redemption process.

    Tips for Success:

    • Target Relevant Keywords: Ensure your ads are targeting keywords relevant to your business.
    • Create Engaging Ads: Craft compelling ad copy and use eye-catching visuals to maximise engagement.
    • Monitor Analytics: Regularly check your campaign performance and adjust your strategy accordingly.

    By following these steps, you’ll not only create a Google Ads account but also take advantage of the free £400 credit to jumpstart your advertising campaign. Remember to adhere to Google Ads policies and guidelines to ensure a successful and compliant advertising experience.