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    H1 tags are one of the most important HTML elements for both SEO and user experience. Often referred to as the “main headline” of a webpage, the H1 tag gives search engines and users a clear idea of what the page is about. However, best practice dictates that there should only be one H1 tag per page to avoid confusion and ensure clarity.

    Why Only One H1 Tag?

    1. Clarity for Search Engines:
      • The H1 tag is the primary signal to search engines like Google about the subject of the page.
      • Having only one H1 helps search engines accurately understand and rank your content for relevant searches.
    2. Better User Experience:
      • A single H1 tag serves as the main headline, offering a clear and focused overview of the page’s content.
      • If multiple H1 tags are used, it can confuse both the user and search engines, which can hurt readability and SEO.

    How to Use H1 Tags Correctly:

    • One per page: Always ensure that each page has a single H1 tag to clearly define the primary topic.
    • Keyword inclusion: Place the primary keyword for the page within the H1 tag, but ensure it reads naturally and doesn’t feel forced.
    • Avoid overstuffing: Keep the H1 clear and concise—this is not a place for keyword stuffing. Instead, focus on delivering an accurate, user-friendly headline.

    H1 Tags vs. Other Headings (H2, H3):

    • H2 and H3 tags should be used for subheadings and additional structure throughout the page, guiding the user through sections.
    • These heading tags help break up content, making it easier to read and providing search engines with more context on secondary topics within the page.

    Why H1 Tags Matter for SEO:

    • Search engine rankings: An optimised H1 tag helps search engines better categorise and rank your page for relevant search queries.
    • Improved click-through rates: A strong H1 tag that clearly defines the page’s purpose can improve user engagement by making the page’s content more attractive to visitors.

    In summary, correctly using one H1 tag per page not only helps search engines but also ensures that users have a clear understanding of your content. Make sure it reflects the primary topic and incorporates relevant keywords without overdoing it.