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    Meta Data: Title Tags & Meta Descriptions

    Title tags and meta descriptions are critical elements of on-page SEO. These pieces of meta data play a major role in how your page appears in search engine results and influence click-through rates.

    Title Tags:

    • Title tags are the clickable headlines in search engine results and should be under 60 characters.
    • They need to be concise, descriptive, and include your primary keyword for that page.
    • Each page should have a unique title tag to avoid confusion for search engines and users.

    Meta Descriptions:

    • Meta descriptions are the summary snippets under the title tags in search results, usually 150–160 characters long.
    • While not a direct ranking factor, a well-written meta description improves click-through rates by making the content more appealing to users.
    • Use action-oriented language and include the primary keyword to make it relevant and enticing.

    Why It’s Important:

    • Properly optimised title tags and meta descriptions help search engines understand the page’s content and relevance.
    • They also improve user experience by clearly communicating what the page is about, increasing the likelihood of getting clicks from search results.

    By adding relevant, keyword-focused meta data on every page, you improve both SEO performance and the chances of your content being clicked.