Comprehensive Google Ads Guide 2023: Mastering Success in Every Step

Are you ready to elevate your Google Ads game and drive exceptional results? Follow this comprehensive guide, meticulously crafted to guide you through every crucial step of setting up and optimising your Google Ads campaign.

1. Create an Account and Claim Your Free Credit

If you’re a new advertiser, kickstart your campaign by claiming a free £400 Google Ads credit. Simply spend £400 in ad spend within 60 days of setup to maximise your initial budget without heavy upfront expenses.

2. Conduct Keyword Research

Navigate the nuances of keyword research by focusing on buyer intent. Tailor your keywords to resonate with your audience’s search intent. For instance, prioritise terms like “Hire a plumber in Manchester” over broader queries like “Plumbing problems Manchester” for increased engagement.

3. Set Up the Correct Campaign Structure

Ensure precision in targeting your audience by establishing a well-structured campaign. Set budgets and ad settings within the campaigns section, and organise your keywords efficiently within ad groups.

4. Set Your Daily Budget

Craft a daily budget aligned with your business goals. Adjust the cost-per-click/daily budget ratio sensibly, considering the performance of keywords. Optimise the budget for keywords with lower click likelihood.

5. Create Multiple Ads

Enhance campaign performance by diversifying your ad content. Opt for responsive search ads as the default search campaign. Provide multiple headlines and descriptions for each keyword, allowing Google Ads to conduct effective testing and identify top-performing variations.

6. Select the Search Campaign Type

Opt for the search campaign type, focusing on text ads displayed within search results. This type is especially effective for targeting users actively searching for specific goods and services with high purchasing intent.

7. A/B Test Your Ads

Leverage A/B testing to refine your ad and landing page variations. Understand your audience better and segment them accordingly. Remove underperforming ads and keywords to streamline your campaign.

8. Choose the Right Match Type

Optimise your campaign by selecting the most suitable match type. Choose between exact match for precise ad displays or broad match for a wider range of relevant searches related to your keyword.

9. Set a Maximum Cost-per-Click

Exercise control over your spending by setting a maximum cost-per-click (CPC). Define the highest amount you’re willing to pay for each click, ensuring budgetary control.

10. Target Specific Locations

Enhance campaign relevance by targeting specific locations where your audience is most likely to engage. Tailor your ads to specific geographic areas for targeted reach.

11. Use Manual CPC

Take command of your bidding strategy by opting for manual CPC. This approach provides granular control over your maximum cost-per-click, ensuring precise management unless alternative bidding strategies are more fitting.

12. Clearly Display Your Price

Transparency is key. Make sure your price is prominently displayed within your ad, providing potential customers with clear information.

13. Run Your Campaign Through Wordstream

Leverage the power of Wordstream to run insightful analyses on your Google Ads campaign. Gain valuable insights to enhance and optimize your advertising strategy.

14. Use Unique Selling Propositions and Emotion

Stand out from the competition by infusing unique selling propositions (USPs) and emotion into your ad copy. Solve problems and appeal to emotions for a more compelling message.

15. Use Main Keywords in Your Ad Copy

Ensure consistency and relevance by incorporating your main keywords into both the headline and description of your ads. This strengthens the connection between your ad and the user’s search intent.

16. Set Up a Landing Page

Optimise user experience by setting up a dedicated landing page. Streamline users into your sales funnel by ensuring seamless continuity from ad click to landing page interaction.

17. Create a Negative Keyword List

Enhance ad relevance by creating a negative keyword list. Avoid displaying your ad for irrelevant searches. Continuously update the list as you gain insights from your campaign.

18. Create an Ad Schedule

Optimise ad visibility by creating an ad schedule. Tailor your ad display times based on when your audience is most active, maximising engagement.

19. Use Call Out Extensions

Boost ad performance with Call Out Extensions, emphasising features like Free Shipping or 24/7 Customer Support. Enhance visual appeal by incorporating images for a more engaging ad experience.

20. Use Our Expert Services

Partner with Talk Sense, a Google Ads Agency with over 10 years of expertise. Benefit from a talented and passionate team dedicated to ensuring your Google Ads success. Trust in our knowledge and experience to guide you towards achieving your advertising goals.