SEO Checklist 2022

The Basics

  • Age of domain – If your domain name is less than 2-3 years old, your website is probably not ready for SEO Services!
  • Keyword Research
  • Meta Data (all pages)
  • H1 Tags
  • Keyword mentioned multiple times in the content

 

The Fundamentals

  • Add plugins – Rank Math SEO Plugin or Yoast SEO, 301 404’s
  • URL structure
  • Robots.txt and Sitemaps
  • Add all alt tags with keyword diversity
  • Breadcrumbs
  • SSL with all appropriate 301 redirects required
  • Create a sitemap – Both XML & HTML
  • Check all URL’s indexed within Google – Gain an understanding of what Google sees!
  • Introduce long tail keywords – Create a large list and integrate to a website
  • Mis Spellings

 

Technical

  • Website Speed
  • Responsive compatibility – Test via Google Developer tool
  • Content Analysis – Assess the quality, relevance, and integrity – Are you showing Google enough information for them to accept you as an authority?
  • Interactive content – Videos, images, graphs, stats etc – Make sure the reader does NOT get bored – PDF’s, Videos, Downloadable Content,
  • Infographs, Facts, Statistics,
  • Interlink your pages using keywords within your anchor text
  • Outbound Links (useful resources)
  • Add Google Analytics & Search Console to keep an eye on and receive recommendations for improvement
  • Google Map Embedding (at least on the contact page)
  • Category page structures
  • Broken links and other aspects of the website -Ask A Question’ and Suggested Search Results at the bottom
  • Clickable table of contents
  • Outbound Links (useful resources)

 

VALIDATION

  • AUTHORITY PAGES – Cookies, Modern Slavery, Size Guide, Product Declaration, Ingredients, Personal ‘About Us, Careers, Our Work Ethic/Ethos,
  • Google My Business (Formally Google Places)
  • ADD REAL REVIEWS – Promote to your clients – Give benefits to leaving a review (interaction)
  • Off-page links – Are they correct? Address AND URL
  • Schema Mark-up
  • Networking – Get your contacts to link back to you
  • Press releases

 

Off-Page Optimisation

  • Whilst this makes up a significant amount of the way Google sees your website, you need to be VERY Careful! There are some truly tremendous opportunities that you can find via various SEO tools by analysing your top competitors – We pay particular attention to Trust Flow (Majestic Metric)
  • NATURAL BACKLINK PROFILE – DON’T JUST BUILD POWERFUL LINKS – DIVERSITY DIVERSITY DIVERSITY!

 

Advanced Predictions

  • Website ready for visually impaired/deaf/blind – manual font size or screen view adjustment +/-
  • Grant keyboard accessibility – Allow/build shortcuts (Apple and windows compatible)

 

Need help? Contact us NOW!





    Talk Sense
    5.0
    Based on 4 reviews
    powered by Google
    John GoveaJohn Govea
    08:16 03 Jul 22
    I cannot be happier with the overall service that Ashley provides. Very clear about everything from the very start.
    Jayden BensonJayden Benson
    06:23 30 Jun 22
    He helped me with my florist business. I never been so busy!
    Mark KreischerMark Kreischer
    23:14 20 Jun 22
    I've been working with Ashley now for a few years. There's nobody better in the game to get stuff done for his clients 👍
    Sir JohnsonSir Johnson
    02:45 15 Mar 20
    I would highly recommend Ashley, he is enthusiastic and really knows his stuff. I'm a complete technophobe but he always explains things on my level! He's there when you need him and has lots of idea's too. If your reading this then you're on to a winner!
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